August 08, 2016
Shan Shan Branding Design
善膳品牌形象设计
Shan Shan’s core beliefs include ‘caring our customers and delivering happiness through our dishes’, ‘food with moral, all for our children’ and ‘treating others with respect and a smile’, all of which also become the conceptual principle for our brand design.
The colour palate we have chosen derives from the fresh green mint, the nurturing earth as well as fresh natural food.
Information
甲方：善膳
项目类型： 品牌设计
项目设计日期：2015.08-2016.05
项目建设日期：2016.05-2016.06
设计师：罗逸亭、张静
“善膳”是“阳阳餐饮集团”旗下的新品牌。从命名到理念，处处融入了阳阳创始人作为一个父亲对女儿的爱。也是送给女儿的一个特别的礼物。
善膳的理念是“带着一份关切，把愉悦的能量注入我们的餐盘。”、“善良的膳食，为了我们的孩子。”、“去微笑，去善待。”。品牌整体形象设计也由此产生。颜色由清新的薄荷绿，芬芳的泥土，深海的纯净，和新鲜的食材而来。
项目概述
To Build A Brand
A Brand Is So Much More Than A Logo
Brand identity should have multiple facets - with the help of good designers, it manifests itself through graphic, interior space, product and even artwork.
一个 Logo 不等于品牌，品牌的形象应该是多元化的。结合对品牌的理解，平面、空间、产品、艺术都是不可或缺的元素，只有多元化的呈现才能让品牌更加丰满。
