November 17, 2020
TRACTION Branding Design
TRACTION 健身中心品牌设计
The concept of TRACTION derives from the famous Newton's laws of motion. We transform the three physical law concepts—Inertia, Acceleration, Action-reaction Forces—into three-steps sports records that customers could gain from TRACTION: Breaking Inertia, Daring to Dare, Embracing Inner Power. On the journey of climbing mountains, discover the infinite energy and love of life, that is the meaning of sports—Life lies in motion.
Information
甲方：TRACTION 健身中心
项目类型：品牌设计
项目设计日期：2019.12-2020.03
品牌设计师：梁秀川、罗逸亭
品牌策划：郑恬辛
TRACTION的理念来自于著名的牛顿力学三定律，在此基础上我们将“惯性”、“加速度”和“正反作用力”转换为TRACTION为客户带来的三梯级运动成果：Breaking Inertia 打破惰性、从静到动，Daring to Dare 持续进步、更多挑战，Embracing Inner Power 外力碰撞、重塑自我。在攀爬高山的旅途上，发现运动为生命创造的无限能量与热爱——Life lies in motion——生活不止，运动不止。
项目概述
To Build A Brand
A Brand Is So Much More Than A Logo
Brand identity should have multiple facets - with the help of good designers, it manifests itself through graphic, interior space, product and even artwork.
一个 Logo 不等于品牌，品牌的形象应该是多元化的。结合对品牌的理解，平面、空间、产品、艺术都是不可或缺的元素，只有多元化的呈现才能让品牌更加丰满。
