November 02, 2016
Vbros Branding Design
简体品牌设计
VBROS fitness lab is a high-end fitness club in Dongzhimen Beijing. It belongs to Jian Ti Sport Co.,Ltd. We have upgraded the brand image of VBROS because the current one has fallen behind the times. The new design is breaking the convention that associates fitness with overly exaggerated activeness. The redefined brand image is refreshing, calm and refined. The new design of VBROS’s brand has a unique style. Its original design grammar is impressive to many.
Information
甲方：VBros
项目类型：品牌设计
项目设计日期：2016.09-2016.11
设计师：张静
位于北京东直门的VBROS fitness lab是上海简体体育旗下高端健身品牌。企业原有品牌形象已落后于企业发展，我们对其进行了品牌升级打破常规思维中“健身等同于活泼好动的视觉印象”，我们对VBROS fitness lab的新品牌定位是“清新、冷静和精致”。重新打造的平面视觉风格完整统一，帅气有范儿，让人眼前一亮。独到的设计语言更让人印象深刻。
项目概述
To Build A Brand
A Brand Is So Much More Than A Logo
Brand identity should have multiple facets - with the help of good designers, it manifests itself through graphic, interior space, product and even artwork.
一个 Logo 不等于品牌，品牌的形象应该是多元化的。结合对品牌的理解，平面、空间、产品、艺术都是不可或缺的元素，只有多元化的呈现才能让品牌更加丰满。
