March 18, 2019
Venturous Branding Design
一奇品牌设计
The universe was born from the invisible; everything changes in contradiction; the end is a new start.
From singularity to infinity, VENTUROUS is always creating more possibilities.
Integrating the abstract cosmic philosophy into the brand visual image, a series of complete and unique visual language is finally presented. An excellent logo design brings a definite feeling, but does not limit the imagination.
Based on the idea of change, the element of visual language gradually changes from point to line, from blue to orange. Patterns change infinitely from line to plane. All the changes involve a changeless rule.
The color is pure and powerful; the material is layered. More diverse perceptions shape a multi-dimensional brand image.
At the moment of handing out the business card, the entire visual identity system explodes creativity as vast as the universe.
Information
甲方：Venturous
项目类型：品牌设计
项目设计日期：2018.12-2019.03
品牌设计师：张静、罗逸亭、梁秀川
品牌策划：郑恬辛
宇宙从无形中诞生，万物在矛盾中变化，终点又是起点。
从奇点到无限，一奇VENTUROUS一直在创造更多可能。将抽象的宇宙哲学融入品牌视觉形象，最终呈现一系列完整而独特的视觉语言。好的LOGO设计带给人明确的感受，却不会限制想象力。
以变为理念，由点到线渐变，由蓝到橘渐变，辅助图形由线到面无限变化，所有“变”中皆有不变的规则。
色彩单纯而有力量，材质丰富了层次感，更多元化的感知塑造多维度的品牌形象。
在递出名片那一刻，整个品牌视觉识别系统爆发出如宇宙般浩瀚的创造力。
项目概述
To Build A Brand
A Brand Is So Much More Than A Logo
Brand identity should have multiple facets - with the help of good designers, it manifests itself through graphic, interior space, product and even artwork.
一个 Logo 不等于品牌，品牌的形象应该是多元化的。结合对品牌的理解，平面、空间、产品、艺术都是不可或缺的元素，只有多元化的呈现才能让品牌更加丰满。
