July 11, 2018
ZPRIME Branding Design
智尚臻选品牌设计
VEGA based on the idea of “Extreme Arts and Best Experience” creating a whole new brand image for ZPRIME. ZPRIME is not only a hotel, but an urban new place with multi-function and experiences. The logo uses the first letters of the brand name, and sets in a brilliant gemstone. The figures of fragmented gemstone expand to the whole visual application system.
Information
甲方：住友集团
项目类型：品牌设计
项目设计日期：2017.12-2018.07
品牌设计师：张静、罗逸亭
品牌策划：郑恬辛
VEGA以“极致人文·至臻体验”的理念为智尚臻选（ZPRIME）打造全新品牌形象。ZPRIME不仅仅是一家酒店，更是一个功能与体验多元化的都市新空间。LOGO图形提取品牌名称首字母浓缩于一颗极致璀璨的宝石中，并将宝石碎片化的图形扩展到整个视觉应用系统。
项目概述
To Build A Brand
A Brand Is So Much More Than A Logo
Brand identity should have multiple facets - with the help of good designers, it manifests itself through graphic, interior space, product and even artwork.
一个 Logo 不等于品牌，品牌的形象应该是多元化的。结合对品牌的理解，平面、空间、产品、艺术都是不可或缺的元素，只有多元化的呈现才能让品牌更加丰满。
