May 22, 2019
ZPRIME Hotel
智尚臻选酒店
In the era of fast-paced economy in China today, every day we see new middle to high end hotel brands coming to market. But what is their brand identity? What is the image they are projecting? What type of consumers do they attract? These are all difficult questions to answer.
ZPRIME is a brand that is leaning towards high-tech and futuristic. Where can we find gaps for improvement? How can we excel in a crowded market? These are the biggest challenges being faced by our designers, and yet are also the starting points.
Information
甲方：住友集团
项目面积：7000 m²
项目类型：酒店空间
项目设计日期：2017.07-2017.10
项目建设日期：2018.04-2018.08
室内设计：张莉、屈飞婧、吴浩伟
平面设计：张静、罗逸亭
建筑外立面设计：生兵
品牌策划：郑恬辛
艺术品供应：黄姗
艺术家：潘俊峰
摄影师：孙翔宇
细节图片：住友集团设计部
在经济高速发展的中国，每天都有层出不穷的中高端酒店品牌出现，他们的品牌个性是什么？酒店形象是怎样的？会吸引什么类型的消费者？往往很难得出明确的答案。对于偏重于科技和未来的智尚酒店品牌，它的升级方向在哪里？怎么才能在市场中脱颖而出？这对于设计师来讲是最大的挑战也恰恰是设计最初的源头。
科学和技术的目的是更好地生活，未来人们需要的更多的是精神方面,文化艺术方面的满足。所以升级要体现在：人文做到极致，并用技术解决实际问题。“极致人文，至臻体验”就是智尚臻选品牌的设计的方向和核心。
项目概述
Pan Junfeng
Oil Painting
In the painting, various things represent the conflicts between different desires and civilizations. The misalignment of spaces and conflicts between ideals are the painter’s interpretation of the phenomena of the world.
画面中各种事物象征着各种欲望与文明的矛盾，空间的错乱，理想间的冲突是作者对世界表象的一种理解。
The artwork is created in August, 2015. The dreamlike clouds, and the strolling American astronomer, are the artist’s sarcasm on the ill taste of the reality.
作品有感创作于15年8月。梦幻的云彩和墙外漫步的美国宇航员看起来都那么不真实，包含了作者对现实恶趣味的调侃与反讽。
Quality Control
Focus On The Detail
The quality is largely decided by time and budget. By giving enough time and support to the project you are guaranteed a result of great quality. Only a well finished project can bring constant benefits to user. Through fine details our design takes care of you.
品质的好坏直接受到时间和预算的影响。合理的时间与投入会换来与其相对应的品质。而品质的好坏则最大程度上影响了设计产生的持续效果。好的品质能让使用者感受到来自设计的关怀。